Marketing Manager

Job description

Heroic is a music management agency with headquarters in The Netherlands and team members distributed worldwide. We provide artist management, record label and publishing services for electronic artists. Our mission is to Empower Creators.


As Marketing Manager you will be responsible for our artists' performance on DSP platforms and the promotion of our artists’ songs across other streaming platforms such as SoundCloud and YouTube. Activities include creating consistent DSP marketing campaigns and unique campaign opportunities with partners, networking with relevant people at DSP platforms, pitching third-party YouTube music curators, SoundCloud reposters, third-party DSP playlist owners, and more. You'll also be responsible for researching and developing relationships across all the aforementioned music marketing verticals and building relationships. You'll be working closely with our general manager and marketing team to provide maximum exposure across different marketing verticals and to provide consistent feedback and reports on the progress of campaigns and pitches.


This position favors a person with existing with previous music industry experience - particularly with experience in music marketing - however given the right mindset and ambition we are open to someone learning on the job.


Responsibilities:

  • Working with Heroic's general manager to develop and execute general marketing plans for Heroic artists' releases
  • Co-ordination and execution of DSP marketing promotion and campaigns across all DSP platforms (eg. Spotify, Apple Music, Amazon Music) for Heroic artists' releases
  • Co-ordination of execution of general marketing promotion campaigns across YouTube, and more.
  • Working with Heroic's general manager to optimize release schedules
  • Working with Heroic's A&R and marketing managers to estimate the potential commercial value of releases  
  • Working with Heroic's Biz Dev manager to identify potential DSPs in new territories to license records to
  • Researching and data-basing relevant contacts across all international DSP platforms
  • Networking with people from DSP, artist managers, third-party playlisters, and YouTube curators and industry events and networking conferences
  • Key point of contact for Heroic's sync agents for briefs and music updates

Requirements

  • Curious
  • Attentive to details and conscientious
  • Great problem solving skills
  • Structured thinker
  • High EQ, great at networking and how to be diplomatic
  • Excellent English speaker and writer
  • How to manage and grow relationships
  • How to deconstruct other people's and companies workflows
  • Basic to high understanding of current DSP platforms and streaming market
  • Basic to high understanding of general music marketing verticals and strategies
  • Basic to high understanding of music genres
  • Love for working with people and being in a supportive role that makes our entire operation work more smoothly

  • Eager to learn, willing to take feedback and excited to work in a start-up environment.

  • Excellent command of the English language (Dutch is a bonus)

  • Available full-time

  • We are open to this being a remote position but prefer candidates in NYC, London and LA respectively. Working from our offices in The Hague, The Netherlands is also an option.

Heroic is a start-up company with a young team that highly values self-development and transparency. We work together as a tight-knit, fast-moving and flexible team to empower our artists.


This position favors a person with existing with previous music industry experience - however given the right mindset and ambition we are open to someone learning on the job.


Do you have what it takes? Submit your resume and motivational letter in English where you describe why you are the ideal candidate, why you'd fit the Heroic team and your experience in the music industry (or why you believe you can do this if you don't have experience). We will get back to you if we like your application.